In those very old days when Apple didn’t seem long for this world, the media would generally remark on how Apple lost the PC wars and it was really time to pack it in. Instead, Apple simply persevered, and ultimately grabbed the most profitable portion of the market. Rather than selling tens of millions of PC […]

Some tech sites with no imagination whatever issue the same tired nonsense every year when Apple is about to issue a major product update, be it software or hardware. There’s always suspicion, the warning how bad things are apt to happen, or that the product isn’t good enough. So maybe stay away or wait for things […]

The first logical question one considers when evaluating the Apple Watch is not Apple’s new naming convention, which gives up on the “i” prefix. After all, there is the Apple TV. The key question is: who is going to buy them? Therein lines the difficulty in predicting the potential for massive sales of the Apple Watch. You […]

Next week, Apple is expected to take the wraps of the next iPhone, and let us know if all those rumors over the last few months came close to the truth. Or maybe the tech pundits and Apple rumor sites got everything wrong, but I doubt it. As has been published elsewhere, Apple PR is very […]