There’s a common meme in the tech and financial media that Apple’s mid-priced iPhone 5c was an embarrassing failure. This was no doubt buttressed by the statement from Tim Cook last January that the projected sales mix was off for the December 2013 quarter. This meant that more copies of the iPhone 5s were sold, […]

When The New York Times claimed, in that controversial hit piece on Tim Cook, that he took over after the death of Steve Jobs, I realized the writers were out of touch. And that was before reading much else. It’s not that they haven’t covered Apple for years, but they could hardly fail to notice […]

To some, Apple’s new announcements at the WWDC represented a coming of age for the company under the leadership of Tim Cook. It’s certainly more open, considering that developers have a little more freedom to talk about prerelease software. So now they can actually discuss what they’re doing with outsiders, although they aren’t able to actually […]

So one commentator suggests that, in buying Beats Electronics, Apple becomes “cool” again in a way the company hasn’t been in a while. I suppose you might see that possibility on the surface, what with the most recent actions involving share buybacks and stock splits. Yet another commentator suggests that Apple just paid $3 billion […]