So it really doesn’t matter what Apple does or doesn’t do. There will be plenty of fear merchants who will engage in FUD, which is short for fear, uncertainty, doubt. It doesn’t matter whether any of it is based on fact. Just make up a story, make it seem credible at first glance, post it, […]

When stories first appeared in the mainstream media that Apple was in deep negotiations to buy Beats, a company that builds fancy headphones and other accessories, and runs a music streaming service, for the princely sum of $3.2 billion, there was a media freakout of sorts. Apple’s stock price dropped as analysts wondered just what Apple […]

The story has spread like wildfire. Apple is in talks with Beats Audio to acquire the company for $3.2 billion. Now that figure really is chump change for Apple, with over $150 billion dollars on hand, but it’s nonetheless far more than the company has previously spent on any single transaction of this sort. Apple, […]

It almost seems as if an Apple executive cannot sneeze without the media reporting that the company is therefore doomed. From the earliest days, Apple’s decision to go it alone has brought unending criticism from some quarters. I won’t dwell on the history at length, but I will cover the highlights. So the Mac was […]