There’s no shortage of tech and financial pundits telling Apple what to do. They evidently assume that Tim Cook and his team don’t know anything, or, when Steve Jobs passed in 2011, everything that made the company great died with him. Unfortunately, that’s a meme that’s been played out in the media since then. That, […]

Some potential Apple products are thought of as inevitable. Despite the lack of evidence of an Apple TV set, you may feel it will arrive one of these days simply because Steve Jobs developed some sort of amazing user interface that would, I suppose, revolutionize the living room. But remember that he didn’t actually say […]

As Apple’s stock price approached the highest levels in a year, you had to wonder what happened to the company many industry analysts thought to be beleaguered. Was Tim Cook replaced? Well, obviously not. Did Apple deliver a cheap iPhone? Another no. Was there a new Apple branded TV set with the “magic” interface predicted […]

There’s a story this week suggesting that the non-appearance of an Apple branded TV set means the company is losing the battle to control your living room. This theory presupposes that other companies have solved the problem in innovative ways, and that nothing Apple can do would offer a better solution. Have they? I suppose […]