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    So Was Steve Jobs Wrong About 7-inch Tablets?

    November 15th, 2013

    There’s a story today — which I will not link to — suggesting that the popularity of 7-inch tablets, and the iPad mini, at 7.85-inches, is proof positive that Steve Jobs was dead wrong about the usability of smaller tablets. The article also included some statistics that showed, in some cases, that larger tablets were more popular for certain […]


    Apple Needs to Fix PR Messaging

    November 13th, 2013

    It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]


    The Apple is Besieged Myth Persists

    October 8th, 2013

    If you look at the history of Apple’s stock price, even over the past decade, you’ll see it has gone way up, reached a peak, and declined substantially. Last year, it exceeded $700 for a while, until all the bad news, mostly false, overwhelmed the message of Apple’s record sales. Even when the company essentially […]


    Welcome to the Latest Applegate Controversy

    October 1st, 2013

    As I’ve said in previous columns, it seems that Apple can’t catch a break. Just when things seem to be going well, the media says it’s all bad news. Take the announcement that Apple sold nine million 2013 iPhones the first three days they were on sale. No other mobile handset company has come close, […]