There’s an article quoting a former ad executive that worked on Apple’s marketing message who asserts that the company’s iPhone naming scheme is, well, lame. The main point is that when a new model has an “S” appended to the name, it signifies a minor refresh, whereas a full numbered version means a new case […]

The media has made a big deal out of a report quoting an Apple official as saying that Steve Jobs approved the next two iPhone revisions before he died. If true, that would be treated as some sort of spectacularly unexpected revelation. The assumption has been that everything Steve Jobs did for Apple ended on […]

There’s an urban legend, highly disputed, that President Obama went on an overseas apology tour during his first term. I’m not going to get into the political by-play, except to point out that Apple CEO Tim Cook has issued some very humble apologies during his term as Apple CEO. And since he also traveled to […]

Loyal Apple customers haven’t had an easy ride over the years. For those of you who started using Macs back in the 1980s, at times you wondered whether the company would be bought out and fade away, or just shut down. This was particularly true in the early 1990s, long after the enforced departure of […]