In the wake of statements from Apple CEO Tim Cook that the company seriously considers ways to lower prices, they did just that. In an unexpected move on Tuesday, Apple cut the price of the entry-level 13-inch MacBook Pro with Retina display by $200, to $1,499. The 15-inch version remains at $2,199, but gains a […]

So the story is still playing out. Starting in December, there was an unproven claim that demand for the iPhone 5 had taken a nosedive. Why? Because of one unconfirmed report claiming that Apple had cut back on orders for the latest iPhone’s displays. Apple’s stock price took a dip, but things got real bad […]

In the 1980s, when I first started using Macs, I made a practical decision. My employer was moving from traditional typesetting to desktop publishing. The Mac owned that market, and thus management bought a few systems initially as a test. Over time, however, the realized they had made the right choice, since the company was […]

So in the wake of Apple missing analyst expectations for sales and profits during the December quarter, some members of the media have decided that Tim Cook has to go. It’s all his fault, and they need to get someone in there to fix what ails Apple. Or maybe call a medium and contact Steve […]