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    The Apple Media Event: Efficiency Rules

    March 8th, 2012

    You just know that when Apple calls on the press to travel to New York or California to attend one of their special events, you can expect a long session with loads of flashy, but often tedious demonstrations. Usually the presentations are 60 to 90 minutes long, and start reasonably on schedule. That was true […]


    The Apple Smart TV Report: A Serious Problem the Media Ignores

    March 6th, 2012

    There is a growing amount of speculation that a third generation Apple TV will make its debut during this week’s rollout of the next iPad. A key clue is the fact that stocks of Apple’s “hobby” set top box are drying up, at least at third-party resellers. You can still get them from Apple’s online […]


    Newsletter Issue #640: Why Do They Want a Smaller iPad?

    March 5th, 2012

    As I’ve said in past columns, some media pundits, not to mention so-called industry analysts, believe they know more about the tech market than Apple. So when there’s a product niche that’s not being filled, they will attempt to make strong cases for why Apple needs to create those products right away. Now as the […]


    Assumptions, Assumptions and More Assumptions

    February 28th, 2012

    So we all know that Microsoft plans to unleash the final version of Windows 8 by the end of the year. The key feature is Metro, which replaces the Start menu with the same tiled-based interface theme that has already failed on Windows Phone and the Zune. Otherwise, it’s still just Windows for better or […]