It’s been pretty clear that Apple’s hobby, the Apple TV, is just a test bed to experiment with new methods of cracking the set top box dilemma. The major impediment to making it work is the fact that the cable and satellite providers already give you a set top box, often with a built-in DVD, […]

What the best-selling biography of Steve Jobs, by author Walter Isaacson, confirms is that Apple’s late co-founder was both a genius and a jerk. While the details are far more extensive, and no doubt more accurate, than what you read in those unofficial bios, the same overall picture emerges of the amazing creativity, and equally […]

Consider that, year after year, so-called financial experts have underestimated Apple’s sales. It is so predictable, I can use the same canned headline each and every time to describe the the end results. Unfortunately, it appears that these same “experts” became inebriated with their expectations, and ignored reality to predict how Apple did in the […]

Some suggest change is good. Some talk of change you can believe in, but it’s a sure thing that you can’t rest on your laurels. Taking us to a certain “fruit company” that we all know about, some members of the media have begun to suggest that Apple needs to change (or fix) a few […]