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    Prices, Profits and the Bill of Materials

    June 29th, 2009

    Whenever Apple releases a new product, folks will sacrifice one of these gadgets in order to dissemble the component parts and attempt to determine their identity and cost. On the basis of this information, and a few educated guesses, we’re supposed to know exactly how much Apple really spent on each unit. Recently, for example, […]


    Is Apple’s Leadership Change in Progress?

    December 23rd, 2008

    So here’s the deal: Whenever Steve Jobs doesn’t emerge from his office or subterranean hiding place for a few weeks, the rumors about his health begin anew. Certainly his expected lack of visibility at the forthcoming Macworld Expo, where marketing VP Philip Schiller is slated to deliver the keynote, fuels the speculative files still further. […]


    Newsletter #452 Preview: The Windows World Still Doesn’t Get It!

    July 27th, 2008

    Just this week, as Microsoft was completing its latest round of corporate musical chairs, Steve Ballmer said they were going to try, once again, to create user interfaces that were easier to use, in the same fashion as Apple. That, of course, was just their latest attempt to graft the Mac look and feel onto […]


    Microsoft, Yahoo and Google: Apple Needs to Stay Above the Battle!

    February 11th, 2008

    The beginning of what may be a long skirmish between Microsoft and Yahoo is now underway. So far, Yahoo has given a big fat negative to the offer of nearly 45 billion dollars to merge the two companies. This didn’t come as much of a surprise, as there were clear indications in recent days that […]