One of the alleged hallmarks of the Apple consumer experience is a product or service that just works. That was the promise of the original Mac back in 1984, and it’s one that instills their marketing spin day in and day out. Would that the reality conformed to the claim. Take the service that was […]

Imagine this scene: You set up your new Mac and, like millions of your fellow Mac users, everything works fine, or the problems that you do have are easily solved. Now would you post a message to a troubleshooting site or one of Apple’s forums and say everything is just peachy? Not likely. You are […]

In my younger years, I spent a few months working for a small software vendor, doing tech support. Indeed, it was a thankless job, as I had to figure out precisely what users on both the Mac and Windows platforms were doing to mess up the product and help get them up and rolling once […]

As I consider the return call from a supervisor that never came from Verizon Wireless, I have to wonder whether the support portion of the tech industry has fallen completely apart? I mean, Verizon was supposed to be one of the good people, known for its exemplary service. More recently, as I reported in a […]