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    Why Should Apple Take on a Company With Declining Hardware Sales?

    May 17th, 2017

    It certainly makes sense for the rumors to ramp up ahead of Apple’s WWDC. You know there will be new versions of the company’s various operating systems, with the emphasis on macOS and iOS. But there has been sparse speculation about the new features, less than usual for this time of year. Perhaps that’s because hardware is […]


    Newsletter Issue #911: Do They Want Apple to Build Unsuccessful Products?

    May 15th, 2017

    I cannot tell you how many times a tech pundit, or a wannabe, claimed that Apple should be looking to Microsoft for inspiration to make the Mac better. No, not cribbing a few ideas from Windows, which Apple has done from time to time, but from Microsoft’s PC hardware line that’s sold under the Surface […]


    Welcome to the Rounding Error

    February 17th, 2017

    A few years ago, a certain industry analyst firm suggested that Windows Phone, or whatever Microsoft intended to call it, would be the second most popular mobile platform on the planet by now. Seriously. Obviously somebody spent a little too much time reading Microsoft’s press releases of hope and change and didn’t consider the reality. […]


    Mac Upgrades: Finding Innovative Things to Do

    January 3rd, 2017

    Over the past week or two, I’ve read a number of articles suggesting what Apple may or may not do with the Mac platform this year. Most take a lean approach, that several models will get minor processor/graphics/drive refreshes, and that’s about it. There have been scattered mentions of a price adjustment for the MacBook […]