To Wall Street, a 35% increase in iPhone sales over last year wasn’t enough to keep Apple’s stock from tanking. Selling 47.5 million seems impressive, but some Wall Street analysts said it must be 50 million. Of course you have to wonder where they got those figures, and if they were based on surveys, clearly there’s […]

You just know that Apple’s marketing machine has been in full force trying to convince you that the Apple Watch is absolutely amazing, about to take over an industry that has, so far, not gone very far. Reviews present a more nuanced view. It’s a fashionable, trendsetting gadget, but somewhat rough about the edges. Understand that I […]

You can bet that, even when Apple hasn’t announced a product, some online bloggers will ignore the facts and pretend to describe the specs and the features, missing or otherwise. That comes even before others suggest that you shouldn’t buy the product after all. Give it time to develop. Chase the moving target, but don’t […]

All right, so Apple did release a product that might kinda sorta be referred to as a 12-inch MacBook Air with Retina display. Only it was called MacBook, signaling a new product generation, and it made the existing MacBook Air seem positively thick and heavy by comparison. But I get ahead of myself. Ahead of […]