So, gentle reader, please consider this week’s statement from Tim Cook that, when it comes to future acquisitions, “We could definitely buy something larger than we bought thus far.” With the exception of Beats Electronics, which had a profitable line of premium-priced headphones, Apple has purchased technology to add to its portfolio. So there was Siri, […]

Ever since rumors first arose about an Apple Car, speculation has been fairly consistent. Apple has established a Project Titan, and has leased property in Sunnyvale, CA, near its Cupertino headquarters, at which to develop and test possible prototype vehicles. Recently, a project lead left the company, and there were rumors that Apple’s head designer, […]

This may come as a surprise to some of you, particularly if you’ve purchased a new car in recent years in the U.S. But the average age of a car on the road is 11.5 years. That means that it would be a 2003 or 2004 model, such as the VW Passat GLX I once owned. […]

Here’s a magic formula to get some traffic: Create a headline mentioning Apple in connection with something bad or potentially bad. It’s a surefire hit, because it seems most everyone wants to hear unfavorable news about the company. Well, at least that’s what it seems. So I wasn’t surprised to encounter a headline entitled, “Will […]