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    Why Are All the Problems About Apple?

    July 13th, 2017

    The world is about to end. The populace is planning to build a small fleet of spaceships to enable specially selected people to leave the planet and look to the stars for a new home. Wait a minute! That’s a plot line used for several sci-fi films about how humans cope with Armageddon. One of […]


    Mac Versus PC Switching and Falling for False Media Narratives

    June 30th, 2017

    You know the story. Apple repeats it nearly every quarter when reporting Mac sales, up or down. About 50% of the people buying one are new to the platform; most are presumably Windows switchers. Now I’m not altogether sure where Apple gets its data. Perhaps people just registering a Mac for the first time are […]


    Why Should Apple Take on a Company With Declining Hardware Sales?

    May 17th, 2017

    It certainly makes sense for the rumors to ramp up ahead of Apple’s WWDC. You know there will be new versions of the company’s various operating systems, with the emphasis on macOS and iOS. But there has been sparse speculation about the new features, less than usual for this time of year. Perhaps that’s because hardware is […]


    iPhone 8 Production: Yes, It’s Late, No It’s Not!

    May 9th, 2017

    For several months, we’ve been hearing the same old refrain: Apple is running into trouble gearing up for production of the mythical iPhone 8. As a result, it may indeed by announced at a September media event as expected, but won’t ship for months. This is the result of alleged various and sundry difficulties setting […]