Do you remember October 23, 2001? As the nation was still grieving over the 9/11 terrorist attack, Apple CEO Steve Jobs was busy changing the world in his own way. That’s when the original $399 iPod was demonstrated at a media event. It arrived with the promise of 1,000 songs in your pocket. The iPod […]

One of the more interesting results in Apple’s March quarter financials was not iPhone sales. I’ll get to that soon. Instead, it was the growth of Mac sales. Despite the fact that only one new model was refreshed in recent months — the MacBook Pro — sales increased slightly from 4.03 million to 4.2 million. But total revenue […]

As Mac users — and would-be Mac users — wonder about what Apple is up to, speculation is starting to become more detailed about the next product refreshes. Indeed, it almost seems as if speculation about a new iPad Pro with a 10.5-inch edge-to-edge screen is no longer relevant. But the release of a single lower-cost […]

So when Tim Cook first attempted to reassure professional Mac users that they had the love, there was plenty of skepticism. A lot of that was centered on the unfortunate fact that the Mac Pro hadn’t been upgraded in three years. If Apple really cared about pros, wouldn’t they have released at least a minor […]