Let’s look at a couple of facts, one confirmed by Apple, the other suggested in a recent survey, which indicates that price cuts will do wonders to the company’s revenue prospects. In the first case, there’s the iPhone SE. The price starts at $50 less than its predecessor, the iPhone 5s. But it contains most […]

Almost from the very first day that Tim Cook officially became Apple’s CEO, the critics were calling for his head. He’s an operations person, not a marketing person, or someone with a “vision,” and thus hasn’t a clue how to manage a large multinational corporation. Since then, anytime Apple reported something that was less than what those […]

You have to wonder just how bad Apple’s situation must be — at least in the minds of certain skeptics. After all, every real or perceived setback must be a symptom of a fatal disease. Perhaps Apple got where it is today as a fluke, a few happy accidents over the years. How could that […]

So, gentle reader, please consider this week’s statement from Tim Cook that, when it comes to future acquisitions, “We could definitely buy something larger than we bought thus far.” With the exception of Beats Electronics, which had a profitable line of premium-priced headphones, Apple has purchased technology to add to its portfolio. So there was Siri, […]