For months, we’ve been hearing about an alleged “iPhone Super Cycle.” The introduction of a premium model, the iPhone X, was supposed to be so compelling that scads of people were expected to upgrade, far more than in the usual cycle. Thus sales would soar, and, until things died down, or unless a new super […]

For a large company, Apple produces fewer products than some of you might expect. While it’s far more than in the years right after Steve Jobs returned to the company as CEO in the mid-90s, there are endless lists of what Apple ought to build next. For several years, in fact, industry analyst Gene Munster, […]

Consider the crazy situation. Apple screwed up, by failing to flesh out release notes to reveal a key fact about a fix for iPhone sudden shutdowns. The solution was to regulate, or slow down performance of the affected devices if they had deteriorating batteries. It wasn’t a casual matter, of course, not was the cause […]

I thought the furor about Apple’s throttling of the performance of iPhones with degraded batteries would have ended by now. But when lawyers stand to make millions of dollars in fees from class-action lawsuits, it may well be that it’ll take years to resolve, unless there’s a quick settlement. It started innocently enough when Apple […]