So Apple CEO Tim Cook wants you to believe that he doesn’t even use Macs anymore. When he travels he takes an iPad, presumably an iPad Pro nowadays, and an iPhone. No doubt he also has an Apple Pencil and a Smart Keyboard. Aside from the stylus, why not a MacBook or a 13-inch MacBook […]

The critics say that, any day now, Apple will hit the limits on iPhone growth. Sales will flatten and will eventually begin to drop. Perhaps that’s already happened with the iPad, witness the sales decreases since 2014, after a four-year run-up. Of course, tablets represent a different issue entirely that’s outside the scope of this […]

As concerns grow over China’s economic situation, and perceived slowdowns, Apple looms front and center. A hefty portion of the company’s growth in the past year has been pegged on sales of new iPhones — and Macs for that matter — in that country. Indeed Apple’s stock price nosedived even faster than the overall stock […]

It has long been known that Apple has to aspire to a much higher standard. So what is considered successful for other companies becomes a miserable failure when Apple gets involved. Even when high sales are reported, they are often not high enough. Consider the news that 13 million iPhones were sold the first weekend […]