This coming weekend, yet another movie about Steve Jobs will premiere, bearing his name as the title. Ahead of the release, it has become controversial, but you have to wonder why. It’s based on Walter Isaacson’s best-seller, and thus was officially approved by Jobs before he died. If you’ve read the book, you’d see that […]

While widely reported, this development pretty much went under the radar when it came to impact. It happened during the presentation at last week’s media conference, where Apple introduced the 12.9-inch iPad Pro. And, yes, a lot of what was introduced was more or less predicted by the media for quite some time. Even the […]

During Apple’s September 9th media event, the stock price went down. That’s nothing new (it was up 2.2% on Thursday), because meeting expectations doesn’t seem to count anymore. Indeed, a very large part of what was revealed by Apple had already been predicted by tech pundits and rumor sites. From the iPhone to Apple TV and […]

When it comes to dollars and cents (or whatever currency is used in your country), Apple Inc. is in really good shape. Record sales and profits continue to be reported, and the company has over $200 billion in the bank. Nothing troubling about that. But the stock tanked recently in very large part because of […]