It’s fun to speculate about what Apple’s corporate moves signify. And when the opinions are all over the place, guessing the truth is probably impossible except by sheer accident. It’s not that Apple will necessarily give you all the facts, although I wouldn’t necessarily say they are lying. So we have the recent announcement that […]

So when Tim Cook complains about the shortcomings of the TV/living room experience, just what is he talking about? Unfortunately, when he’s interviewed, there are seldom follow-up questions. They just move on to other subjects, grateful they got to talk to him in the first place. But rather than guess what he meant, I’d rather focus on […]

In my weekend column, I suggested that Apple CEO Tim Cook could be a little more direct in responding to the critics and inaccurate reports. Yes, he does on occasion correct the record during the quarterly conference call with financial analysts. But outside of a dedicated audience of Apple diehards and the financial community, those comments, […]

So we have broad hints from Apple CEO Tim Cook about some future media-related venture of which Apple is to play a huge part. We have Time Warner CEO Jeffrey Bewkes saying he’s “pretty confident” that Apple plans to launch a subscription TV venture soon. The HBO division of Time Warner already has a subscription TV […]