You just know that Apple’s marketing machine has been in full force trying to convince you that the Apple Watch is absolutely amazing, about to take over an industry that has, so far, not gone very far. Reviews present a more nuanced view. It’s a fashionable, trendsetting gadget, but somewhat rough about the edges. Understand that I […]

As expected, iPad sales continue to decline at a fairly large pace. To those who thought the skies were the limit with Apple’s tablet computer, and that it would soon take over the PC world, well customers clearly have different priorities. So after a few years of large sales increases, they began to stall in 2014, and […]

Ahead of the release of Apple’s fiscal second quarter financials, the company’s stock market price was up, closing at $132.65, an increase of 1.82%. Clearly the financial community expected Apple to do well, perhaps better than analyst estimates. In the past, however, stock prices have often declined in after hours trading. This time, the stock […]

Pity the poor company that rises to the top of the market, or in the case of Apple, having the largest market cap of any company on the planet. There will be loads of bottom feeders that will suggest that every single thing the company does is wrong. New products are doomed to fail, and […]