Back in 1997, Steve Jobs, newly minted as Apple CEO (well “interim” CEO) began to cut back on Mac model proliferation. Stuck with loads of Performas with different model numbers but not very different specs, it was clear that Apple needed to clean out the catalog. The fundamental change, best signified by the iMac and […]

Hardly a day passes where a tech blogger — or so-called industry analyst — rants about how well Apple Watch will do when the sales figures are tallied, or whether it’ll be an abject failure. So far we’ve heard several estimates in the one million range for the first day of preorders. But you wonder […]

So the theory goes that Apple wants to hit the pause button on loading up OS X and iOS with new features and technologies. Time to take the Snow Leopard approach and deliver a release that is designed to clean up the lingering bugs and improve performance. In theory, this sounds just fine, although no […]

The launch weekend of a new product is usually big news for Apple. It didn’t always turn out that way, but when customers began to wait for days or weeks to buy a new product from Apple, it became a media event. Apple was only too happy to benefit from the hype. But the merest suggestion […]