All right, so Apple did release a product that might kinda sorta be referred to as a 12-inch MacBook Air with Retina display. Only it was called MacBook, signaling a new product generation, and it made the existing MacBook Air seem positively thick and heavy by comparison. But I get ahead of myself. Ahead of […]

For a company that prides itself on secrecy, Apple certainly gets a lot of press. True, Tim Cook has been traveling hither and yon in recent weeks releasing juicy tidbits here and here. So we learned a little bit more about Apple Watch, but I’ll avoid that subject simply because this column would otherwise be […]

Understand that Apple hasn’t held a press event since last October. After last month’s quarterly conference with the financial community, Tim Cook has given speeches, met with the President and granted a few interviews to friendly reporters. But it’s not that a lot of new material can be found in those statements, at least when […]

This is a story that still has traction, despite the very questionable concept. The Wall Street Journal publishes a report about an alleged Apple project, code-named “Titan,” to build an electric car. Or maybe an electric van. Or maybe an electric motorcycle? How are we to know what they are really up to even if you […]