As with statements from any notable, anything Tim Cook says in a public setting will be widely reported, with key soundbites quoted around the world. This is the understandable consequence of being CEO of an iconic company that just happens to have the largest market cap of any publicly traded corporation on the planet. If […]

The other day, I read a column in a tech blog that praised Apple’s performance under Tim Cook and the company’s stellar financial performance, particularly in the last quarter. When Steve Jobs and Tim Cook were compared, it was about the company being managed by an executive rather than an entrepreneur. So far so good, […]

Now Apple has mostly fallen into a sort of predictable schedule for some products and services. So you know there will be a WWDC some time in June, where new versions of iOS and OS X will be demonstrated. There may be more products, such as the Swift developer language. By September, you’ll see new […]

Before I start, let me tell you that I still sometimes refer to Apple Watch as iWatch. I suppose old habits die hard, but it’s also true that the media assumed Apple hadn’t given up on the “i” prefix just yet, although it’s more than 16 years since the first iMac was introduced, so isn’t it […]