So one commentator suggests that, in buying Beats Electronics, Apple becomes “cool” again in a way the company hasn’t been in a while. I suppose you might see that possibility on the surface, what with the most recent actions involving share buybacks and stock splits. Yet another commentator suggests that Apple just paid $3 billion […]

So after a couple of weeks of on-again and of-again rumors that Apple was acquiring Beats Electronics, a maker of boutique headphones, the transaction has been officially announced. The figures mentioned a $3.2 billion purchase price, but new reports appeared the day ahead of the announcement that Apple had knocked down the final price to $3 billion. The […]

Apple CEO Tim Cook and HP CEO Meg Whitman have one thing in common. Both took their positions in the late summer of 2011. The similarities pretty much end there. Cook had previous experience as interim CEO of Apple when Steve Jobs took several sick leaves. During that time, Apple achieved record sales and profits, […]

So it really doesn’t matter what Apple does or doesn’t do. There will be plenty of fear merchants who will engage in FUD, which is short for fear, uncertainty, doubt. It doesn’t matter whether any of it is based on fact. Just make up a story, make it seem credible at first glance, post it, […]