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    Writing About Products That Do Not Exist

    March 25th, 2014

    Apple has one advantage in saying very little about future products. It gives the media plenty of space to make things up, or at least attempt to speculate about what form those future products might take. This year’s Apple product focus begins with the next versions of the gear with which we’re already familiar, such […]


    About Believing What You Read About Apple

    March 21st, 2014

    Having followed Apple since the 1980s, I often don’t recognize the company described in some of the articles I read. This has been especially true since the passing of Steve Jobs. The meme is that Apple couldn’t have gone so far without Jobs, and thus his absence means the company is toast. Anything that seems […]


    The iPhone 6: The Self-Fulfilling Prophecy

    March 18th, 2014

    It may seem early, but predictions about the iPhone 6 actually started pretty much around the time the iPhone 5s was released. I would be surprised if some tech pundits began to project the changes in an alleged iPhone 6s and iPhone 7 before long. But there seems to be one consistent factoid about the […]


    Apple Maps: 18 Months Later

    March 14th, 2014

    The common theme is that Apple messed up big time when switching to a home-brewed mapping system for iOS 6. It got so bad that Apple even fired a long-time executive, Scott Forstall, although there may have been other reasons that hastened his departure. No matter. It was quite true that, during the early days, […]