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    Is There a Case for an iPhone Phablet?

    November 22nd, 2013

    Let me put my cards on the table first. I absolutely hate the term “phablet,” something that describes a swollen smartphone with a display that’s exceeds five inches, which appears to also function as a tiny tablet. However, the tech media has decided that the term is appropriate, so I’ll give them their due. Certainly, […]


    So Was Steve Jobs Wrong About 7-inch Tablets?

    November 15th, 2013

    There’s a story today — which I will not link to — suggesting that the popularity of 7-inch tablets, and the iPad mini, at 7.85-inches, is proof positive that Steve Jobs was dead wrong about the usability of smaller tablets. The article also included some statistics that showed, in some cases, that larger tablets were more popular for certain […]


    Making News Out of Nothing At All

    November 14th, 2013

    Normally, the news covers something that happened, or is about to happen. But when there are no stories, yet another tact is to speculate about what might happen, or should have happened, rather than what is actually expected to happen. You can also write about what might be happening now behind the scenes, assuming you […]


    Apple Needs to Fix PR Messaging

    November 13th, 2013

    It’s generally assumed that Apple’s PR machine is top-notch, always on point, seldom making missteps. Executives are rarely made available for interviews outside of a media event, and, even then, responses are almost always carefully rehearsed. When you hear Tim Cook on an interview show, you can almost hear the wheels clicking inside his head […]