You’d think that Apple CEO Tim Cook is the enemy based on some of the comments spewed forth in recent weeks from so-called tech and financial journalists. I suppose part of it is that he’s a numbers and inventory person. He even has an M.B.A., which means he’s just a professional manager, right? Isn’t that […]

As many of you recall, Tim Cook has said on more than one occasion that Apple wants to delight customers in building the products they never thought they’d need, but become impossible to live without once they use them. Sure, the statement is hype, but this is the sort of thing for which Apple is […]

Over the years, tech pundits and so-called industry analysts have been saying over and over that Apple will inevitably build their own TV set — someday. On the heels of the claim from Steve Jobs, in that authorized biography, that he had solved the secret of the best TV interface ever, many felt that such […]

So as the year ended, and Apple’s stock price staged a sudden spurt after falling for many weeks, I had to wonder how the media would address Apple’s prospects for 2013. Looking at the roadblocks, some suggest that Apple will continue to sacrifice profit margins to get more new products out, and not allow prices […]