The conventional wisdom, such as it is these days, has it that Apple no longer craves professional content creators, such as audio engineers, video editors and others who traditionally buy Mac Pros, Final Cut Pro and the Logic Studio audio production suite. There’s even a published report from Europe suggesting that the Logic programming team […]

When Apple introduced the Siri voice assistant with the iPhone 4s in 2011, you may have felt it was a revolution. Up till then, voice recognition systems had been hit or miss, and often required intense training to become accustomed to your voice and speech patterns. You even had to use a special mic to […]

Let’s start with Apple: We can assume that the recent executive changes at our favorite fruit company were the result of failures. iOS head Scott Forstall apparently got dumped for his Maps misfire, his refusal to sign the letter apologizing for the mapping defects, and perhaps for being  a jerk. John Browett was fired because […]

When Steve Jobs said he would go “thermonuclear” against Google and all those Android licenses, because he felt they stole Apple’s designs, just how liberally should he have been taken? Sure, it’s quite obvious Apple has invested hundreds of millions of dollars pursuing patent lawsuits against the likes of Samsung, Motorola, HTC and other companies. […]