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    Another Pathetic Attempt to Read the Minds of Apple Executives

    January 12th, 2012

    When the iPhone 4s first arrived, the critics complained. Despite being “late” on arrival (even though there was no official release schedule), it didn’t look any different from the iPhone 4. Why bother? Of course, that didn’t stop customers from lining up to get one. Even now, there’s a backlog of several days at Apple’s […]


    They Wait for Apple to Fail

    December 29th, 2011

    When Apple was a favorite beleaguered company back in the 1990s, it almost seemed as if the tech media, other than those dedicated to covering Macs for a living, would have been delighted had the company bit the bullet and vanished. After all, Apple was yesterday’s news. Real PC users ran Microsoft Windows. You have […]


    Will There Be Any Big Surprises from Apple in 2012?

    December 27th, 2011

    As you might imagine, the last few weeks have been filled with speculation as to what Apple, with Tim Cook at the helm, will do in 2012 to upend the tech industry. But the real question is whether Apple needs to make any deep changes in order to remain hugely successful. By changes, it’s not […]


    The Never Ending Apple Television Report

    December 7th, 2011

    You can bet that once Steve Jobs was quoted as having licked the problem of fixing a TV’s interface, in that best-selling autobiography from Walter Isaacson, speculation about the form of the new device would run rampant. Indeed, the ongoing discussion implies that today’s TV market must be sadly broken to need an Apple solution. […]