All right, Apple’s vision of the personal computer is that of an appliance. This is one key reason, for example, why upgrade options are usually very limited. Turn it on, use it, turn it off. You needn’t worry about what goes on inside, although that’s not the way PCs have traditionally been designed. Of course, […]

There’s a fascinating article in Slate this week about the ultimate ideological split between Apple founders Steve Jobs and Steve Wozniak. Where the original Apple computers were extremely open when it came to easy expansion and modification — a capability still retained by most current PCs — the Mac and its successors, with only a […]

You recall that Mac versus PC commercial, where it’s announced just how many Windows viruses were in the wild at the time, followed by the pronouncement, “but not on the Mac.” Of course, you could subject that statement to several interpretations, such as the fact that Apple wasn’t claiming there weren’t any viruses on the […]

They sometimes say that the best salesperson believes their own pitch, so maybe it is true that when Steve Jobs first touted the Mac as a computing appliance, he believed it too. Alas, the first time a Mac crashed, the famed “reality distortion field” was breeched. Everything went downhill from there. For me, the most […]