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    So Maybe Apple Didn’t Cave on Pricing

    June 18th, 2009

    I really find it humorous to read some of the chatter about Apple Inc. that suggests they were forced kicking and screaming to slash prices on their uber-expensive note-books at the WWDC. The theory goes that Apple looked at the sales reports and concluded that potential customers were rebelling at paying an Apple Tax, particularly […]


    The iPhone 3.0 Report: Let the Lame Reviews Begin

    June 17th, 2009

    You just know that certain members of the media got an early look at both the iPhone 3.0 software and the iPhone 3G S. As a result you are now reading their reviews. Some are raves, some have justifiable criticisms, while others demonstrate that the reviewer or reviewers were clueless. Just to put things in […]


    A Look at Apple’s Golden Opportunity

    March 2nd, 2009

    You’ve probably read those reports that PC sales are widely expected to contract this year by nearly 12 percent. This should come as no surprise, considering the shaky economic climate. As with autos, owners of personal computers will try to stick with the ones they have, spending money on upgrades rather than on replacement hardware. […]


    Newsletter #474 Preview: Is Apple Using Focus Group Testing?

    December 28th, 2008

    If you can believe Microsoft, they frequently put groups of users in little test rooms — or some sort of testing environment — and expose them to the new features in a product. By gauging their reactions, they decide whether those capabilities deserve to go into production. Now if you look at Microsoft’s shipping products, […]