A recent article from one of my long-time colleagues, Peter Cohen of iMore, started me thinking about the various approaches taken by Microsoft and Apple towards operating system releases. Up till now, a new OS was an event. There would be full-blown media events, often accompanied by advertising, and tech writers would often be granted early […]

Just as developers and Mac users became accustomed to OS upgrades happening every two years, Apple turned that expectation on its head with Mountain Lion. It’s a return to the early days of Mac OS X, where key features had to be fleshed out, and needed features added, so releases were relatively frequent. As the […]

Trying to predict what Apple is going to do is an exercise in total futility. Just as soon as you think you have a handle on their product and marketing strategy, they turn around to upend your assumptions. It has happened often enough that you have to realize it’s all part of a plan you […]