The speculation about Apple rebranding OS X as “macOS” intensified this week when some developer documentation mentioned a new revenue split for subscriptions via in-app purchases. So for the second year and beyond, it would be reduced from 30% to 15%. If that holds true, developers are getting a much better deal. That should have been […]

It’s a sure thing that, whenever Apple is mentioned, it’s apt to start a media frenzy. So in the wake of renewed reports that Apple is trying to finalize deals with the entertainment companies ahead of launching a TV subscription service, the subject of streaming TV has gotten lots of play. Unfortunately, key issues confronting cord-cutters are […]

For a company that prides itself on secrecy, Apple certainly gets a lot of press. True, Tim Cook has been traveling hither and yon in recent weeks releasing juicy tidbits here and here. So we learned a little bit more about Apple Watch, but I’ll avoid that subject simply because this column would otherwise be […]

This is a story that still has traction, despite the very questionable concept. The Wall Street Journal publishes a report about an alleged Apple project, code-named “Titan,” to build an electric car. Or maybe an electric van. Or maybe an electric motorcycle? How are we to know what they are really up to even if you […]