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    There’s Yet Another Rant About Apple and Mac Users

    June 11th, 2018

    Over the years, some tech pundits have decided that Apple really needs to drop the Mac. To them, it has outlived its usefulness and, besides, far more money is made from selling iPhones. But it’s a good source of hit bait to claim that “Mac users don’t really matter to Apple.” Indeed, Apple has, at […]


    More About Apple’s Secret Sauce

    March 8th, 2018

    Apple has made a huge amount of progress overcoming common impressions of the company over the years, and the unexpected continues to happen. At first, there was a computer named Apple, but a different product, the Mac, had the staying power. in the early days,. the use of a graphical user interface was considered controversial […]


    Does Apple Plan to Do Less for iOS 12?

    January 31st, 2018

    In recent years, Apple has been criticized for trying to do too much, releasing OS updates with missing and/or delayed features. Or, worse, lots of bugs to drive users crazy. Despite assurances by Apple that its monitoring fewer problems nowadays, facts are nasty things that often get in the way. Consider two embarrassing problems for […]


    The Apple Software Defect Freakout

    December 20th, 2017

    Apple can’t get a break. Software glitches that are not terribly unusual on other computing platforms garner amazing amounts of publicity when it happens to an iPhone or a Mac. That the average price of Apple gear is higher — even though usually competitive — means they have to answer, I suppose, to a higher […]