It’s not easy for a company that’s number one in its market to admit that its efforts to spread its dominance to other product segments have not succeeded. Whenever Microsoft is mentioned, the fact that they own over 90% of the personal computer desktops on the planet often accompanies the reference. That and consistent high […]

Microsoft clearly believes it essentially killed the Mac years ago, since it holds an incredible dominance of the PC operating system market. Forget for the moment that Apple has made great strides in market share growth recently, and Microsoft has stumbled badly with Vista. The opposition has other irons in the fire. First came the […]

The phrase “don’t bother me with facts” is quite apt when it comes to marketing. Those who are most adept at the profession know just how to deliver a mixture of facts and illusion to entice you to buy their products or services. Certainly, I think few of you would disagree that Windows became the […]

All right, I know some of you have complained that I tend to write lurid headlines. Maybe there’s even a suggestion that the contents of the articles themselves don’t exactly match that promise. I will quibble with you readers over that, particularly this time. After all, I’m sure most people would laugh loudly at even […]