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    The Virus Fear Merchants Still Don’t Get the Mac

    March 31st, 2009

    As I listened to the talking heads on the various cable TV news channels this week, I got to thinking that maybe they feel their audience is sick and tired about stories of a volatile stock market, a U.S. auto industry in distress and other oppressive events. So, having nothing better to do, they delivered […]


    The New MacBook Pros: Are they Safe to Buy?

    October 24th, 2006

    You can imagine that buying new Apple hardware these days might seem more than a bit risky. While the first Intel-based iMac and Mac mini seem to have transitioned to the new processor architecture in pretty decent fashion, not so for the note-books. Early versions of the MacBook Pro were notorious for running too hot, […]


    The iPod Virus: Did Apple Say the Wrong Thing?

    October 20th, 2006

    Decades ago, President Truman said that the buck stops here, and this is something you can take to the bank when it comes to a responsible politician, few though they may be, and, of course, the corporate executive. Or at least, that’s the way it should be. So when the news came that a small […]


    A Warning to Apple Computer: First Impressions Count

    August 20th, 2005

    Imagine you heard lots of hype about a certain new product, you were tempted, and finally you took the plunge. You brought one into your home or office, or perhaps both. And then you sat back, satisfied that you’d made the right decision, at least for a short while. Then things changed. You encountered unexpected […]