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    New FTC Rules May Stop Fake Windows Testimonials

    October 6th, 2009

    As most of you know, it’s been widely reported that Microsoft has long been “buying” favorable reviews by sending along new versions of Windows installed on powerful note-books to certain tech bloggers. It’s the sort of thing, of course, that you know but can’t always confirm, since it’s not as if a reviewer is going […]


    Apple in the Era of 24/7 News

    September 23rd, 2009

    I never cease to be amazed at the fact that Apple Inc. can so easily dominate the media, probably more than you and I might want, and I suspect more than even they sometimes desire. Sure, Microsoft can get headlines too, but it seems that Apple, nowadays at least, is treated with far more shock […]


    Is Your Computer Broken Again?

    September 10th, 2009

    So this plaintive refrain is repeated over and over again in two radio ads I heard this morning, while driving to the local convenience store for a cup of java. In each case, the announcer assured us that the company they were hawking would fix all that ails those boxes for modest hourly rates. Now […]


    So Maybe You Don’t Need Snow Leopard!

    September 8th, 2009

    A few of the more negative reviews about Snow Leopard make a very basic point, that most of the changes are in the plumbing. Hence you don’t need to worry about upgrading right now, so might as well stick with what you have. One important reason to feel this way is the fact that you […]