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    Newsletter #493 Preview: Of Bill Gates and P.T. Barnum

    May 10th, 2009

    The legendary carnival showman, P.T. Barnum, once denied saying “there’s a sucker born every minute,” but he was fated to forever have that phrase attached to his name. However, you didn’t have to take Barnum seriously, since he was strictly delivering entertainment. If you didn’t like the show, you didn’t have to see it ever […]


    Newsletter #491 Preview: Microsoft’s Dreaded Secret: The Microsoft Tax

    April 26th, 2009

    A clever way to divert attention from your own shortcomings is to talk about someone else’s, real or imagined. In business, you focus on the things your competitor supposedly does wrong, hoping they won’t stop to look more closely at your own failings. So we have Microsoft making a huge deal about an alleged “Apple […]


    Assuming Facts Not in Evidence

    April 21st, 2009

    Depending on which survey you’ve read, Apple’s market share has either gone up or down slightly so far this year. If you assume the more pessimistic results, you might be inclined to want to tell Apple what they need to do next in order to survive, although you just know they won’t listen. Take a […]


    How Should Apple Answer Microsoft’s New Ad Campaign?

    April 20th, 2009

    This weekend, more of Apple’s neat Mac versus PC vignettes came out. While the usual Windows flaws, such as susceptibility to malware, were covered, Apple was careful not to respond to Microsoft’s latest marketing attempts to regain lost ground for the Windows platform. It’s not as if Apple didn’t respond at all. Corporate communications rep Bill Evans […]