Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]

All right, depending on whom you believe, Apple’s sales were down last quarter. Or maybe they were flat, or perhaps there was a minor uptick, particularly in recent weeks. Obviously, Microsoft would rather have you believe that PC sales are on the upswing again and Apple’s days in the sun have come to an end. […]

Fourteen years ago, when Microsoft unleashed Windows 95 upon the world and cemented its position as the developer of the number one PC operating system on the planet, they presented a set of smart TV ads featuring The Rolling Stones. But that was then and this is now, and things haven’t gone so well for […]

When Mac OS X was first released eight years ago, a number of smart programmers found simple ways to customize the interface and behavior of Apple’s Unix-based OS. What made these methods all the more intriguing is that all they were doing was putting pretty faces on features that already existed. Only, for reason’s known […]