Those of us who embraced the Mac as the ideal personal computer solution early on might have been thought of as elitists at one time. That’s because we all paid substantially extra for the privilege, and that’s where the concept of the “Apple Tax” began. More to the point, for so many years, the Mac […]

Microsoft clearly believes it essentially killed the Mac years ago, since it holds an incredible dominance of the PC operating system market. Forget for the moment that Apple has made great strides in market share growth recently, and Microsoft has stumbled badly with Vista. The opposition has other irons in the fire. First came the […]

There’s a key figure that’s touted at every recent quarterly meeting with financial analysts, and it may give a clue why Apple’s sales are soaring. You see, some 50% of the people buying Macs at an Apple Store are new to the platform. Some, no doubt, are buying their first personal computer. Others are evidently […]

In the 1980s, Bill Gates told Apple’s CEO at the time, John Sculley (the former soft drink executive), that he should license the Mac OS. As far as Gates was concerned, Apple would own the market. Well, what really happened was that Sculley, in his infinite stupidity, actually licensed some of the Mac OS to […]