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    Apple Confronts Show Business Reality

    February 8th, 2018

    One thing that’s certain when a show business project is under development, and that is that there very well may be staff changes and script changes aplenty before it’s released, not to mention reshoots. That is, if it’s released. Producers may depart, screenwriters may depart, directors may depart, and parts may be recast, or even […]


    Another Slant on Google iPhone Searches

    December 14th, 2017

    The other day, the Night Owl posted a column suggesting that you can’t judge potential sales of a product on the basis of the number of searches recorded by Google. But it’s also true that high search volume certainly indicates that people are interested. At least when the product is finally available. So in 2016, […]


    Apple and Critic Boredom

    September 13th, 2017

    As you might expect, the Apple critic population will have its way with the announcements from the September 12th iPhone media event. How could it be otherwise? But there was plenty of positive news to consider, even if most of product introductions and specs were pretty well known ahead of the event. So there really […]


    About Yet Another Dumb Argument Predicting Apple’s Failure at TV

    September 8th, 2017

    I’ll try to phrase this commentary carefully because, as usual, Apple must play by a different set of rules. If a blogger perceives the rules may no longer apply, the company must be in really deep trouble. Not just ordinary trouble, but deep trouble. Really deep trouble. Deep. So let’s start at all those reports […]