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    Is the Mac Pro on Life Support?

    October 22nd, 2009

    It had to happen. When Apple decided to add quad-core processors to some versions of the new iMac, and increase the number of RAM slots, they cannibalized a lot of potential Mac Pro sales. Indeed, the vast majority of people who buy the remaining Macintosh tower computer can probably do quite nicely, thank you, with […]


    Mac Reality Check: More Myth Busting

    May 14th, 2009

    You’d think a company that’s been in the public eye since the 1970s would be pretty well known as far as products and strategy are concerned. But that doesn’t stop the myths and the FUD (short for Fear, Uncertainty, Doubt) from being spread by people who may have vested interests that prevent fair treatment of […]


    Newsletter Issue #484 Preview: You Can’t Compare a Mac and PC By Price Alone!

    March 8th, 2009

    When the media grabs on to something, even if it’s a false concept, you just know they’ll never let it go. Take those frequent claims that Macs are “premium priced” compared to the PC. In recent years, I’ve said over and over again that the Mac and the PC are priced in roughly the same […]


    When Will Desktop Computers Be History?

    February 26th, 2009

    You know that Mac desktops now constitute over 70% of Apple’s sales, at least as of the last quarter of 2008. That means that note-book sales went up, while the iMac, Mac mini and Mac Pro declined rather substantially. Now part of this is no doubt due to the perilous state of the economy. I […]