During that widely published interview this week at the D10 conference, Apple CEO Tim Cook was coy when asked about future products. He also promised that Apple is going to double down on secrecy, so you were left with a few bread crumbs, and vague hints at what’s coming. This is part of the Apple […]

Consider that the event is known as the Worldwide Developers Conference, not Macworld Expo. Despite that, far too many people expected the sun, the moon and the stars when it comes to new product announcements during the Steve Jobs keynote address. Certainly it’s not as if Apple isn’t partly guilty for raising those expectations. The […]