You’ve heard those claims. Whenever Apple takes a significant action with a new product, it is deemed to be endangering the company’s success. Whenever the company releases a modest or incremental update of a product, it’s accused of playing it safe. In other words, they can’t win. So let’s see where the Mac universe exists […]

Branding is obviously quite important to Apple, and that branding needs to be simple, except when it’s not. So quite often one word will do, perhaps with a modifier to reflect the model number, but Apple can also add unneeded complexities. So I have an aging iMac; the full model designation is listed as “iMac […]

Before I get started, let me tell you about 2000, when I first installed a Public Beta of Mac OS X. The Aqua interface sure looked different, but as I wrote in one of my books on the new OS at the time, a Mac was still a Mac, and my normal workflow never changed, […]

First, I’m not going to join the crowd and report about Apple’s financials. They’ve been reported in more places than anyone can count, and if you want to know more, check Apple’s investors page for the raw figures. Now as you’ve probably heard, Apple is reportedly readying the first generation of Macs with Apple Silicon, […]