A clever way to divert attention from your own shortcomings is to talk about someone else’s, real or imagined. In business, you focus on the things your competitor supposedly does wrong, hoping they won’t stop to look more closely at your own failings. So we have Microsoft making a huge deal about an alleged “Apple […]

Depending on which survey you’ve read, Apple’s market share has either gone up or down slightly so far this year. If you assume the more pessimistic results, you might be inclined to want to tell Apple what they need to do next in order to survive, although you just know they won’t listen. Take a […]

This weekend, more of Apple’s neat Mac versus PC vignettes came out. While the usual Windows flaws, such as susceptibility to malware, were covered, Apple was careful not to respond to Microsoft’s latest marketing attempts to regain lost ground for the Windows platform. It’s not as if Apple didn’t respond at all. Corporate communications rep Bill Evans […]

Apple always remarks that they will not build junk when they are asked why there’s no cheap Mac. PC makers, however, struggle to eke out sales in every conceivable product category, from netbooks to Web servers. They are also notorious for shaving costs wherever they can, and that often comes at the expense of their […]