Now this may be the sort of column that works against my interests, since I’ve long been a member of the crowd that keeps making suggestions about improving Apple’s marketing and product plans. Like others in the tech media, though, I can tell you that I have no experience whatever running a multinational corporation. So […]

All right, depending on whom you believe, Apple’s sales were down last quarter. Or maybe they were flat, or perhaps there was a minor uptick, particularly in recent weeks. Obviously, Microsoft would rather have you believe that PC sales are on the upswing again and Apple’s days in the sun have come to an end. […]

So out of the blue, the Wall Street Journal reports that Steve Jobs continues to work closely with Apple on new products, while he recovers from the illness that forced him to take an extended leave of absence. This does little more than confirm what Jobs said months ago when he went on his hiatus. […]

All right, you know that Apple has been urged repeatedly to jump into the burgeoning netbook market as quickly as it can. These trimmer, slimmer note-book-style computers are supposedly the only real profit center for PC makers during the economic downturn. Unfortunately, when you charge a “mere” $300 or $400 for a note-book computer, regardless […]