Well, I have to play the cliché game again. You see, three times may indeed have been the charm for Apple’s efforts to repair the most irritating bugs in the current generation of iPhone software. The misery for Apple began on that fateful day when they tried to achieve three holes in one, simultaneously introducing […]

So Mrs. Steinberg comes to me the other day and starts talking about a new ad campaign featuring Bill Gates and Jerry Seinfeld. “What was supposed to be about?” she wondered. The puzzled expression on her face was obvious from across the room. Now Barbara doesn’t ordinarily talk about such matters. To her, they are […]

Once, a long time ago, and I don’t know where I wrote this suggestion, I envisioned a new line of Apple commercials featuring Steve Jobs. Since he’s such a master salesman, you’d think he’d do well in that setting. He wouldn’t be the first corporate executive to become the star of an ad campaign either. […]

Consider what Steve Jobs said in his widely-quoted employee memo about the failed rollout of MobileMe, that Apple could have waited somewhat longer to make sure things were working properly before transitioning from .Mac. He clearly had a point, but he really isn’t going far enough. You see, it has been clear to me for […]