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    Assuming Facts Not in Evidence

    April 21st, 2009

    Depending on which survey you’ve read, Apple’s market share has either gone up or down slightly so far this year. If you assume the more pessimistic results, you might be inclined to want to tell Apple what they need to do next in order to survive, although you just know they won’t listen. Take a […]


    Newsletter #431 Preview: So Apple is Succeeding or Failing or Something

    March 2nd, 2008

    Every time I read an article about how Apple is doing at any particular point in time, finding a consensus is near to impossible. One so-called analyst will tell you how Apple’s sales are exceeding expectations and they are poised for a blow-out quarter, while the next will take what appears to be the same […]


    Newsletter #426 Preview: Turning Good News Into Bad

    January 27th, 2008

    As I was listening to some talking heads debate Apple’s financial prospects on a 24-hour cable TV show this weekend, I had the vain hope that they would provide a needed dose of reality upon the bad tidings surrounding Apple Inc. these days. In the end, it was a mixed bag. One financial analyst said […]


    Newsletter #407 Preview: Memo to PC Users: Why Do You Take All This Abuse?

    September 16th, 2007

    I must admit that I am perhaps a little too tolerant of people who use Windows. Yes, when the occasion arises, I do express the appropriate Mac preference, but I don’t wear an Apple logo on my sleeve. In fact, I readily accept the need to use Windows on some occasions, particularly in situations where […]